Design Archive — Serena Ng

Graphic design, branding systems, and UX/UI work — spanning client projects, student org merch, and self-initiated experiments

• Flo. Marketing — Brand identity redesign for a tech-forward B2B marketing agency (Branding, Graphic)
• The Boba Book — A 50+ page book designed with typographic and layout systems
• Lovers' Club Magazine — Exploring different fandoms using storytelling and experimental typography
• Typography Guide Poster — 50+ typographic terms explained and illustrated
• The Pomodoro Timer — A non-distracting yet satisfying productivity tool for the Apple Watch
• Media Harmony — WordPress plugin for managing website files
• NASA Worldview — A redesigned tool for visualizing NASA's satellite imagery and data
• Leading Edge — Redesigned web page for a non-profit
• Can't Decide? — Brand identity for a mystery flavored drink brand (Branding, Graphic)
• Airwalk Magazine Cover — A cover for a magazine all about skateboarding
• Design Culture Now — Poster for a series of guest speaker events
• NEU Dragon and Lion Dance Troupe — Revamped brand identity and online presence (Branding, Graphic, UX/UI)