Flo. Marketing
Brand identity redesign for a tech-forward B2B marketing agency
- Category: Branding, Graphic
- Role: Visual Designer, Branding, Graphic Design, Motion Design, UI Design
- Client: Flo. Marketing
Flo. Marketing is a B2B strategy and marketing firm partnering with high-growth startups and Fortune 500 companies alike, offering go-to-market programs, fractional CMO services, and brand development. After 7+ years of success, Flo. was ready for an outward presence that matched their strategic focus and ambition.
I helped redesign the brand identity around the new logo's signature “dot” as a graphical motif, plus a library of custom icons representing common ideas in Flo.'s marketing language. I animated those icons, built out brand touchpoints, and assisted on 3D graphics that extend the iconography into visual backdrops.
After pitching several directions and collaborating with the client through review rounds, we delivered the brand identity the agency uses today. Created using Figma, Illustrator, After Effects, and Cinema 4D.
Figures: The Flo. Marketing logo, with its signature dot. · A spread of brand guideline pages and applications. · The brand personality slide, pairing icons with brand traits. · The full custom icon library. · 3D renders that extend the iconography into visual backdrops. · A library of 3D render stills for use across brand materials. · Business cards in the brand's black, white, and mint palette. · Brand assets and templates across formats. · Social media posts applying the system at scale. · The one-page info sheet, front and back. · An artistic 3D render of the logo.