PLAYGROUND
Northeastern Dragon and Lion Dance
Summary
As a member of the Northeastern Dragon and Lion Dance Troupe (I perform Chinese Dragon Dance!),
Impact
This magazine focuses on creating unique visuals and designs based on the restrictions of experimental typography and limited color palette (only allowing 1 additional color outside of grayscale).
Deliverables
Redesigned logo + brand identity
30+ Social media posts
5+ Poster designs
15+ Merch designs (clothing, keychains, pins)
Website design and development from scratch
Tools
Role
Designer + Web Developer (Solo Project!)
Time
Brand Identity Redesign
Finalized new logo (with lion dance) vs. old logo (only dragon dance)
Logo development and iterations
Redesigned businesses cards with new brand identity
Promotional poster
Website Design and Development
Summary
Built a website from scratch (design and development) using Figma, HTML, CSS, and Javascript. The website is hosted on GitHub Pages and connected to Google Analytics with major updates annually.
Impact
The website expanded the troupe's digital presence, allowing for people to easily find and discover the troupe online and request for performances.
This resulted in…
Over 500% increase in performance requests
Over 1350% increase in earnings
Website home page hero section
Website our team page
Social Media Posts
Summary
Built a website from scratch (design and development) using Figma, HTML, CSS, and Javascript. The website is hosted on GitHub Pages and connected to Google Analytics with major updates annually.
Impact
The website expanded the troupe's digital presence, allowing for people to easily find and discover the troupe online and request for performances.
This resulted in…
Over 500% increase in performance requests
Over 1350% increase in earnings
Instagram posts
"A Year in Review" carousel post
Merch Design
NEU Dragon & Lion Dance shirts (front and back designs)
Laser-cut wood keychains
Pictures and Videos!
My Chinese dragon dance performance at the Artists For Humanity VOICE5 Exhibition
Dragon and lion dance performance at Northeastern University's Dance4Me charity event
Chinese lion dance performance at MathWorks Lunar New Year Celebration
Picture of the NEU Dragon & Lion Dance Troupe walking the dragon