PLAYGROUND

Northeastern Dragon and Lion Dance

Brand Design

Graphic Design

Web Design

Web Development

Summary

As a member of the Northeastern Dragon and Lion Dance, I helped promote the troupe by developing and managing its visual and digital presence. I'm also a dragon dancer!

Impact

By increasing the online presence of the troupe, social media engagement increased by over 350%, performance requests by over 500%, and earnings by over 1350%.

Deliverables

Redesigned logo + brand identity
30+ Social media posts
5+ Poster designs
15+ Merch designs (clothing, keychains, pins)
Website design and development from scratch

Tools

Illustrator, Photoshop, Figma, Canva, HTML, CSS, Javascript, GitHub Pages, Google Analytics

Role

Designer + Web Developer (Solo Project!)

Time

2022 - 2023 (2 years)

Brand Identity Redesign

Finalized new logo (with lion dance) vs. old logo (only dragon dance)

Logo development and iterations

Redesigned businesses cards with new brand identity

Promotional poster

Website Design and Development

Summary

Built a website from scratch (design and development) using Figma, HTML, CSS, and Javascript. The website is hosted on GitHub Pages and connected to Google Analytics with major updates annually.

NEU Dragon & Lion Dance Website ->

Impact

The website expanded the troupe's digital presence, allowing for people to easily find and discover the troupe online and request for performances.

This resulted in…

Over 500% increase in performance requests
Over 1350% increase in earnings

Website home page hero section

Website our team page

Social Media Posts

Summary

Grew the troupe's digital presence by creating 30+ social media posts to promote upcoming performances and showcase activities.

Instagram @NEUDragonLionDance

Impact

The troupe quickly gained a following with the greater Boston community and beyond! This opened the door for many more performance opportunities and collaborations.

This resulted in…